labpax.blogg.se - How do i payhalf of excel energy bill online

Only 33% of consumers find it very easy to understand and pay their energy bills, and nearly all (92%) want new digital bill capabilities, including the ability to analyze usage.Īt the other end of the technology spectrum, consumers are curious about new ways to interact with providers. Redesigning the energy bill is a great start. Providers can enhance consumer interest in energy by both improving the most basic of interactions and taking a bolder leap into emerging technologies. Consumers have fully embraced a new paradigm for interaction, with “technology when I want it, a person when I don’t” at the core. Understandably, digital self-serve channels are the top choice in most situations, but hybrid digital interactions that leverage digital channels to engage with a person - email, webchat and social media - are increasingly more popular, including for researching and purchasing new energy products and services.

Engaging across the ecosystem to be part of consumers’ conversations with diverse organizations about energyĪs consumers increasingly transform into omnisumers, so does their preferred way of interacting with providers.

Orchestrating channels and experiences to deliver the right information to the right consumer at the right time and place.Leveraging data-driven consumer insights to tailor messaging and proactively engage with different groups.The gap between consumers’ desire for information and providers’ ability to offer it presents an opportunity for energy companies to use education and awareness to strengthen relationships, create new revenue streams and meet sustainability goals. More than half (59%) of consumers surveyed would like to turn to their energy providers for advice and support on sustainability, but most providers are falling short. In the UK, for example, these searches have tripled. Online searches for items such as “solar panels” and “heat pump” have increased nearly 50% worldwide in the past year, and in some markets, the increase is much higher. The good news is that they are eager to learn. Our research reveals that less than one-third of consumers have a good understanding of terms such as renewable energy, sustainability, carbon neutral and net zero. But consumers still struggle to understand the transition that they are part of. Energy is becoming even more central to our lives, with the energy transition now a prominent topic of discussion around dinner tables and boardrooms, and a priority issue for governments.